Paws & Presto
Mans best friend.
Paws & Presto create innovative, problem-solving pet products that not only stand the test of time but provide dogs and their owners with the style they deserve. As sales took off, they needed a complete brand refresh and eCommerce overhaul - and that’s where we came in.
Anything is paw-sible.
We wanted to give the brand a new lease of life in a way that reflected their authenticity and told their story, as well as re-structure their eCommerce framework to cope with increasing numbers of orders and optimise the user journey.
We created a series of illustrations based on Digby the Cockapoodle to be used as a key visual for the brand, complete with a vibrant new colour palette and typefaces. We then incorporated the lively new branding into the site via a custom Shopify theme, using technical SEO to keep everything fully optimised for all users.
Motion12 are exceptional. I came to Motion12 to develop Paws & Presto’s website, brand guidelines and design the brands mascot Digby. The work they have delivered is incredible. Kate (creative lead) has created an amazing cartoon version of Digby which truly captures who he is. She has also developed clear brand guidelines giving the brand a true identity that customers trust and love. Yasar (developer) has them helped ensure that not only does our website ‘look good’ but that it converts very well. He’s been able to create what is in my opinion the ‘optimum shopping experience,’ making it easy for our customers to shop with us. I would not hesitate to recommend this talented group of creatives to anyone.
Thank you Motion12.
