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Digital Design

High Fidelity Prototyping

Test your application out before it launches and immerse yourself in the user experience

Our approach

High-fidelity prototypes are essentially working models of your website or application that you can engage with and test before anything goes live. Nowadays, we find prototyping an essential part of our design process, as it makes the design process a much smoother collaboration. We use a software called Figma, and it allows you to see how everything works before it gets hard-coded, making amends and changes a breeze for you and our team. Here’s how we do it:

  • Wireframes: Firstly, we build out what we call a ‘skeleton’ version of your website or application to make sure we have all areas of the user journey covered. At this stage, it’s stripped back with little colour or design direction, to minimise any distractions and give you a more objective perspective of the user journey. This is usually the time when anything that hasn’t been thought about yet gets added, as it’s much easier to notice missing elements this way.
  • Establish a design system: We then implement the branding and design system we established at the User Interface (UI) phase. Typically in this stage, we plan out the animation direction and test out the accessibility of the brand in situ, making sure everything works exactly how we intended. We work in a component-driven system that allows us to carry out any amends swiftly and to also give consistency to the design
  • Test and refine: Once we have got everything looking slick and fully linked up, we start a rigorous testing process. We analyse all parts of the user journey, on multiple devices to make sure there aren’t any inconsistencies and that the user journey is as seamless as possible, as well as fully responsive. We guide you through the testing phase and get some final feedback before the prototype is ready to be handed over to our development team!

How high fidelity prototyping can help you

Over the years we have found that every project that includes a rigorous prototyping stage has minimal delays and in fact, runs much more seamlessly overall. It facilitates a much cleaner line of communication between you and the team, and there are no surprises. We can work very closely with you to ensure that your expectations are exceeded and the user journey has a lot of thought behind it.

In addition to this, you’re able to leave feedback in real-time, or whatever time suits you, as well as share the prototypes internally or with potential stakeholders to allow for a much more collaborative process - without the need for long meetings.

About our user experience strategyAbout our user experience strategy
75% of users

make judgments about a company’s credibility based on their website design.

65.49% of global traffic

was generated from mobile devices in November 2023

73.1% of web designers

believe that a non-responsive design is the top reason why visitors leave a website

More to Discover

We transform your thinking into practical solutions. Don't be surprised to hear us ask about your customers; not just their needs, but what they want, what grates and what motivates them. A better understanding means a far better experience all around.

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One of the best dev and design teams we've worked with

The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response tim...

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Sam and his team have been looking after my websites since 2017 and they have been an absolutely amazing! Kate has recently designed a new website for our not for profit and did all the branding as well and we could not be happier! A 360 de...

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I've had the pleasure of working with Sam and the team at Motion12 on past and current projects, most recently the development of the Supplant website. Their knowledge and advice on current platforms is second to none, deadlines have consis...

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Creative Director - Supplant

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