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User-centred analysis

Visualise your users’ journey with precision through our heatmap and recording services.

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Sifting through pages worth of user data can be overwhelming, and with so much to digest, it can be hard to decide what your next steps should be, where do you even start? Our user experience team help you break down the data into concise reports and dashboards to give you a solid action plan for improving your user experience.

Our approach

SOFTWARE IMPLEMENTATION

Firstly, we get you set up with Umami or Google Analytics (GA), Clarity or HotJar and leave it running for 30 days to get an initial idea of how your users navigate and interact with your site.

COLLECT DATA

When it comes to GA, we’re looking for things like levels of traffic, user demographics, bounce rates and device usage (to name a few!). Clarity or HotJar gives us comprehensive ‘heat maps’ that show how far users are scrolling, where they’re clicking and what their typical journey looks like.

ANALYSE & STRATEGISE

In combination with our knowledge of UX principles (accessibility, consistency and hierarchy) and the data we collect, we create you either a bespoke report, dashboard, or a combination of the two. We then recommend and implement a strategy to improve your metrics and keep a close eye on how everything performs for as long as you need.

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How user-centred analysis can help you
The benefits of User behaviour analysis are closely linked with our User Experience service, in that “Investing your time and effort into providing a positive user experience shows your users that you actually care about solving their problems and have their best interests at heart, rather than making a quick sale.” Visual user behaviour analysis is simply an extension of that. It also helps a great deal to have a consistent report/dashboard that you can compare with previous ones. It allows you to understand any changes or trends in your user behaviour without having to comb through an overwhelming amount of information first, we do the heavy lifting for you. We don’t just leave you in the dark with it either. Having a clear strategy founded on data and our years of experience sets you up for success and gives you opportunity to continually improve your business.
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83% of consumers
cite convenience as a priority for digital services.
Multi page forms
have higher average completion rates than single-page forms, with 13.85% compared to 4.53% respectively.
59% of shoppers
think being able to shop on mobile is important when deciding where to buy.

Optimisation projects

Frequently asked questions

Digital Design

Interfaces people actually enjoy using. Design that drives conversions, not just compliments.
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Software Engineering

Clean code, scalable architecture and systems that work when you need them most.
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Motion Design

Bring your brand to life, stand out in a sea of static competitors.
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Optimisation

Slow kills conversions, we make your digital products lightning fast.
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"The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response times to any queries were exceptionally fast."
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"Professionalism at its finest! Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round. "
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