Turning a bold idea into a live, scalable platform

When Victri approached us, they brought a truly innovative concept. Fair chance competitions and charitable car donations but lacked the technical infrastructure and scalable platform to bring it to life. We designed, built and launched a fully custom system and today we continue to support their growth through a long term maintenance partnership.
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Yasar
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Jake
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Kate
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Ryan
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Hayden
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Scott
ClientVictri
IndustryCompetition
Timeline22 weeks
ProductLaunch - Scale - Maintain
22 weeks
from idea to live platform
99.9%
application uptime
<100ms
page load
100%
customer satisfaction

The brief

Victri came to us with an ambitious vision: develop a fully featured competition platform that not only gave users a real chance to win but also integrated charitable giving via restored cars donated to people in need.

We were tasked with:

  • Building a custom e-commerce competition platform from the ground up
  • Developing an admin section with full operational control and rich analytics
  • Creating a user dashboard where participants track spend, points and entries
  • Integrating a bespoke payment gateway and ticket reservation system
  • Designing and deploying infrastructure that is robust, scalable and monitored

The challenge

Navigating complexity while accelerating to market

Victri’s concept required more than a standard e-commerce build, it demanded a platform that could handle real time competition entries, reservation holds, variable odds, live draws and seamless user experience, all while remaining secure, scalable and highly reliable.


The stakes were high: running on legacy or off the shelf systems would risk latency, downtime and lost trust. On top of that, the infrastructure needed to support rapid iteration, new competitions launch frequently, prize pools evolve and user expectations are high. We needed to build both the system and the operational backbone in parallel, all within a tight timeframe.

The solution

From concept to competition engine: We built Victri’s high velocity platform with end to end management

We didn’t just build a platform, we ignited Victri’s vision into a high octane digital engine. We engineered a completely bespoke competition ecosystem: a dream car and charity driven business model with custom ticket reservation in 20 minutes, a seamless checkout flow built via a unique payment gateway and a user dashboard that made every entrant feel in control.


Behind the scenes, we designed and deployed a resilient Kubernetes infrastructure on DigitalOcean, complete with Grafana monitoring that integrates site data, marketing analytics and user behaviour, giving Victri’s leadership real time insight and full confidence to iterate agilely and scale boldly. Then we moved seamlessly into a long term Maintain partnership, becoming the trusted tech engine for Victri’s growth journey.


The system now features:

  • A custom admin portal that gives Victri full visibility into competitions, entries, live draws, custom discount codes and upsells.
  • A dynamic user dashboard where entrants can track spending, view points, entries and upcoming draws in real time.
  • A custom e-commerce gateway integration plus a 20 minute ticket reservation hold, ensuring fairness and seamless checkout even during high demand drops.
  • Backend infrastructure deployed on DigitalOcean using Kubernetes, fully managed by us, with dashboards via Grafana that integrate with external systems like Klaviyo and Google Analytics, giving stakeholders real time data to make smart business decisions.


Once the platform launched within the 10 month window, we transitioned Victri into our “Maintain” service, acting as an extension of their team, supporting ongoing growth, feature releases, performance optimisation and infrastructure stability.

“I've been fortunate enough to work with the team at Motion 12 over the last 2 years. They have been absolutely incredible and are an amazing team of people to work with. Their communication is fantastic and are always around to have a call to catchup over bits and pieces.”
Joshua Paul
Joshua PaulVICTRI
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Joshua Paul, Victri
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