A 90s revival on Oxford Street

Know Mean Feat came to us to celebrate the 30th anniversary of the iconic Air Max 95. They wanted us to bring a bold, 90s inspired concept to life through dynamic on screen animation that would grab attention and capture the nostalgia of the era. We designed and animated a series of four cohesive screens for their Oxford Street store, blending vibrant visuals, playful motion and cultural references that tied each piece together into one standout, city specific display.

Kate

Sam

Hayden

Ryan

ClientKMF Group

IndustryRetail & creative

Timeline3 weeks

Product Motion Design & Animation

different stores

unique assets created

regions

2 weeks

delivery time

The brief

KMF wanted an in store moment that would stop passers by in their tracks: bright, nostalgic and instantly recognisable.

We were tasked with:

Creating four animated screens as part of one large POS display
Capturing the spirit of 90s pop culture while spotlighting the Air Max 95 Pink Foam
Designing assets that could interact and move seamlessly between screens
Adapting the concept for other UK cities: Manchester, Liverpool and Glasgow, featuring iconic local elements
Delivering everything within a tight turnaround window

The challenge

With the clock ticking, we needed to find a creative and efficient way to bring the concept to life.

From sketch to screen, the project demanded precision and pace. We opted for a vector based approach in Illustrator, allowing us to build flexible assets that could be animated and exported individually while still working together as one cohesive piece.

Every element, from tamagotchis and bubble chairs to the London Underground sign and Wembley, needed to feel both nostalgic and fresh. With four synchronised screens and hundreds of moving parts, the key challenge was maintaining fluidity, vibrancy and a unified 90s aesthetic across every frame.

The solution

A bold, energetic visual experience that brought 90s nostalgia to life in true Nike fashion.

We developed a vibrant, cartoon esque animation system that celebrated both the heritage of the Air Max 95 and the culture of each city. The London version placed the Pink Foam sneaker at the centre of the story, surrounded by local landmarks and 90s icons, all moving in playful rhythm.

Once live, the campaign was adapted for their flagship stores in Manchester, Liverpool and Glasgow, each tailored with distinctive touches like the Manchester bee and Liver Birds. The end result was a head turning display that merged brand heritage with cultural pride.