An immersive F1® activities experience

Explora Journeys wanted to bring the thrill of the race to their guests while they were docked in Monaco for the Grand Prix. They came to us to create an interactive, immersive experience that would capture the adrenaline of racing while reflecting Explora’s signature luxury and refined guest experiences. We delivered a fully bespoke VR racing simulator and purpose built reaction game; complete with custom real time leaderboards and on brand visuals. Designed, built and installed entirely by our team.
Author Image
Jake
Author Image
Kate
Author Image
Sam
Author Image
Ryan
Author Image
Hayden
ClientExplora Journeys
IndustryLuxury Cruise, Tourism & Hospitality
Timeline6 weeks
ProductScale - Experience
2 ships
complete installation
500+
guests played
10 minute
avg setup time for crew
20 plays
avg per hour over 3 hours

The brief

Explora wanted an entertainment experience with a wow factor. Something fast paced, visually striking and easy to operate.

We were tasked with:

  • Designing and building the entire setup from scratch
  • Testing, dismantling and reinstalling it on board
  • Integrating racing themes while maintaining the Explora brand
  • Ensuring the experience could be run by their crew with minimal training
  • Delivering all of this on a tight turnaround

The challenge

We wanted to ensure the experience was unique and unforgettable for guests onboard, we put our heads together and delivered.

The quick turnaround time meant that we had to get stuck in quickly and figure out the best way to deliver the games, all while considering the practicalities of installation: everything needed to be sturdy, compact and safe for use on board a moving vessel.


We couldn’t find a reaction game that fit the bill - so we designed, commissioned and branded our own. Explora wanted to add a competitive edge to the experience between the guests on board, which meant figuring out how to integrate the racing simulator game’s telemetry data into a custom leaderboard system; logging lap times, updating player names and presenting everything in real time on bespoke UI screens.

The solution

A seamless, dynamic setup that delivered high energy competition wrapped in Explora’s premium brand language.

Using a reaction test system, elbow grease and custom development, we built a compact, responsive system that stored player data in a live database, automatically updating the leaderboard as guests raced all in real time.


After thorough testing, we trained Explora’s on board team to manage the setup, then installed it across two of their ships. The end product? A fully bespoke, immersive racing experience that turned friendly competition into an unforgettable highlight at sea.

“Motion12 simply get it. They turn complicated briefs into something simple and well organised, returning with clear, actionable deliverables. Their responsiveness and project management keep everything on track while proactively finding solutions along the way.”
Luke Murgatroyd
Luke MurgatroydEXPLORA JOURNEYS
"Motion12 simply get it. They turn complicated briefs into something simple and well organised, returning with clear, actionable deliverables. Their responsiveness and project management keeps everything on track while proactively finding solutions along the way."
Luke Murgatroyd, Explora Journeys
"I have worked with hundreds (literally) of different software providers over the years and Motion 12 stood out by the excellent communication, quick understanding of our requirements and their collaborative approach. They have been an absolute pleasure to work with"
Bryan Visser, 6Points Cycling Challenges
"I've been fortunate enough to work with the team at Motion 12 over the last 2 years. They have been absolutely incredible and are an amazing team of people to work with. Their communication is fantastic and are always around to have a call to catchup over bits and pieces."
Joshua Paul, Victri
"I really liked the communication and the clear breakdown of tasks. We’re a small company with limited resources and not much knowledge around web development, but they kept us updated in bitesize chunks and explained everything in plain terms."
Adam Smithers, Ascencis
"I’m gonna do you a favour and save you that search for the best website and app development team in the UK. Because you've found them. These days Motion 12 are the ONLY team I partner with. Particularly for larger and more complex development projects."
Claire Baker, Bakerbrand
"The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response times to any queries were exceptionally fast."
Seeta Wrightson, Gold 79
"Professionalism at its finest! Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round. "
Richard Higham, Cleveland Scott

Want more?