Pedalling for change with a new digital presence

6Points Cycling Challenges approached us with an outdated website and a growing need to better showcase their events and charitable mission. We delivered a full website refresh, from colour palette and typography to backend functionality, creating a hub where users could sign up for rides, manage donations and explore the story behind 6Points’ cycling challenges.
Author Image
Kate
Author Image
Ryan
Author Image
Yasar
Author Image
Sam
Client6Points Cycling Challenges
IndustryCharity
Timeline6 Weeks
ProductScale
Case Study Hero Image
25%
increase in donations
17%
uplift in registrations
99.9%
application uptime
6 weeks
from idea to live platform

The brief

6Points wanted a website that reflected the energy and purpose of their charity rides, while being easy to manage and navigate.

We were tasked with:

  • Designing a modern, visually striking website from just a logo and existing media
  • Developing a cohesive colour palette and typography to tie the brand together
  • Building a seamless backend for event sign ups, donation tracking and management
  • Making the platform a hub for information, promotion and storytelling ensuring the site could scale as the charity continued to grow

The challenge

With no existing design system and limited branding assets, we had to start almost entirely from scratch.

The main challenge was creating a platform that balanced aesthetic appeal with functional robustness. We needed to highlight the beauty of Mallorca's landscapes, the excitement of the multi day rides and the charity’s mission, all while ensuring users could easily donate and sign up for events.


Developing the backend required careful planning to handle donations, track rider registrations and provide the client with an intuitive admin system. Additionally, the design needed to feel energetic and approachable, reflecting the community driven spirit of the charity.


The solution

A visually striking, user friendly website that drives engagement and supports 6Points’ charitable mission.

Using the client’s photography and video assets as a foundation, we established a fresh colour palette and modern typography, creating a cohesive visual language across the site. The backend system allows 6Points to manage sign ups, track donations and run multiple events seamlessly.


Since launch, the website has increased donations by 31% from the previous year, expanded sign ups for cycling challenges and provided a polished platform to share the charity’s story and mission. The end result? A vibrant online hub that empowers riders, engages supporters and amplifies the impact of 6Points Cycling Challenges.

“I have worked with hundreds (literally) of different software providers over the years and Motion 12 stood out by the excellent communication, quick understanding of our requirements and their collaborative approach. They have been an absolute pleasure to work with!”
Bryan Visser
Bryan Visser6POINTS CYCLING CHALLENGES
"Motion12 simply get it. They turn complicated briefs into something simple and well organised, returning with clear, actionable deliverables. Their responsiveness and project management keeps everything on track while proactively finding solutions along the way."
Luke Murgatroyd, Explora Journeys
"I have worked with hundreds (literally) of different software providers over the years and Motion 12 stood out by the excellent communication, quick understanding of our requirements and their collaborative approach. They have been an absolute pleasure to work with"
Bryan Visser, 6Points Cycling Challenges
"I've been fortunate enough to work with the team at Motion 12 over the last 2 years. They have been absolutely incredible and are an amazing team of people to work with. Their communication is fantastic and are always around to have a call to catchup over bits and pieces."
Joshua Paul, Victri
"I really liked the communication and the clear breakdown of tasks. We’re a small company with limited resources and not much knowledge around web development, but they kept us updated in bitesize chunks and explained everything in plain terms."
Adam Smithers, Ascencis
"I’m gonna do you a favour and save you that search for the best website and app development team in the UK. Because you've found them. These days Motion 12 are the ONLY team I partner with. Particularly for larger and more complex development projects."
Claire Baker, Bakerbrand
"The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response times to any queries were exceptionally fast."
Seeta Wrightson, Gold 79
"Professionalism at its finest! Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round. "
Richard Higham, Cleveland Scott

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