Motion Design & Animation
Character Design
Bespoke character design for animated videos and company mascots
Our approach
Creating a distinctive character for your brand needs to be more than the just their appearance. From the beginning concept stage to realising the character on screen, all character attributes such as personality, behaviour and emotions are carefully considered. Here’s how:
- Visual identity: We design everything about the characters appearance, from the overall silhouette to specific features and details. Even brand colour palettes can be added to connect the character to your brand.
- Exaggeration: To make characters more dynamic, we exaggerate certain features to amplify the style of character we aim to create as well as being more pronounced during any animations.
- Story: Exploring different backgrounds and themes for a character gives the audience more opportunities to connect and engage with them.
How Character Design can help you
If your brand wants to deliver key message to consumers, then having the right character to do that can give it a touch of personality to make it more compelling.
Having a well designed character mascot can also bring bundles of personality to your brand. Now you take advantage of new opportunities to connect with your target audience through different media across platforms, such as animated videos, in a way that stands out from the crowd.
88% of marketers
agree that interactive content differentiates them from competitors.
65% of the most successful
content marketers have a documented strategy, which often includes a narrative or storytelling component.
23% revenue increase
from well-designed characters with consistent branding across all platforms.
More to Discover
We transform your thinking into practical solutions. Don't be surprised to hear us ask about your customers; not just their needs, but what they want, what grates and what motivates them. A better understanding means a far better experience all around.
Frequently asked questions
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Excellent customer service
Excellent customer service, the team is always on hand to assist when any situation arises. Friendly, helpful and always go above and beyond
Rob Woodwark
Marketing Manager - TAWG
One of the best dev and design teams we've worked with
The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response tim...
Seeta Wrightson
Director of Digital Expansion - Gold 79
A fantastic team …
Sam and his team have been looking after my websites since 2017 and they have been an absolutely amazing! Kate has recently designed a new website for our not for profit and did all the branding as well and we could not be happier! A 360 de...
Dani Binnington
Founder - Menapause & Cancer
We've had and continue to have a brilliant experience with all at Motion 12
We work with Motion 12 both on a long term basis and on shorter term projects - most recently an entire website refresh. I have found the whole team to be extremely friendly, knowledgable and reliable when it comes to all of the work we do ...
Nikki Bearman
Marketing Director - Supplant
Training at Work Group have worked with…
Training at Work Group have worked with Motion 12 for the past couple of years however I started working directly with them in October last year. I have found the whole team to be reliable, organised as well as extremely knowledgeable and a...
Katie Gould
IT Manager - TAWG
Travel Chat
I came to Motion 12 as I was looking for a redesign of a card game I’ve made. After a couple of initial meetings, it was clear we were on the same page and Kate quickly came up with an idea that I loved. Fast forward to print and it looks e...
Jack Law
Founder - Travel Chat
Supplant site design
Here at The Supplant Company we partnered with Motion12 to create and deliver our new site. As well as the great work on the site design the real upside is the team at M12 feel like genuine partners looking to put the work in to optimise an...
Joe Spence
Head of Brand - Supplant
These guys are awesome!
I’m compelled to write this review but I urge you to stop reading and pick up the phone! Motion 12 are, without a doubt, the best agency we have worked with. Technically brilliant, Sam and the team deliver quality work on time, every time. ...
Faye Allyn
Managing Director - Smithkin Baker
Organised, friendly , creative , professional.
Motion 12 have previously worked with my brothers business and I was extremely impressed with there logo design and wanted no one else to do it. Motion 12 created me a really cool brand package something very bespoke and tailored to my need...
Tobias Gill
Founder - xJet
Manta Hair Ltd has worked with Motion12…
Manta Hair Ltd has worked with Motion12 since we launched and their support and expertise are exceptional. Furthermore they are really nice people to work with as well as being brilliant at what they do.
Tim Binnington
Founder - Manta Hair
Motion12 and his team are exceptional
Motion12 are exceptional. I came to Motion12 to develop Paws & Presto’s website, brand guidelines and design the brands mascot Digby. The work they have delivered is incredible. Kate (creative lead) has created an amazing cartoon version...
Tom Bennett
Founder - Paws & Presto
Over the moon
The team at Motion12 have provided the most excellent service, no problem was too small or benign for them to help me with at the drop of a hat. Really over the moon with them - I had a big online launch of new artwork so there was a lot ri...
Tori Velvet Rose
Artist - Tori Ratcliffe Art
Outstanding service
The guys at Motion-12 are brilliant. Many developers we’ve used previously have been unable to handle our requirements, as we require changes implementing within 24 hours. Sam and the team are an amazing partner to our businesses and I’d ab...
Gareth C
Account Director - Refinery Group
Always my 'go to' digital agency!
I've had the pleasure of working with Sam and the team at Motion12 on past and current projects, most recently the development of the Supplant website. Their knowledge and advice on current platforms is second to none, deadlines have consis...
Jonny Whiteoak
Creative Director - Supplant
Professionalism at its finest!
Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round.
Richard Higham
Managing Director - Cleveland Scott