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Character Design

Bespoke character design for animated videos and company mascots

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Creating a distinctive character for your brand needs to be more than the just their appearance. From the beginning concept stage to realising the character on screen, all character attributes such as personality, behaviour and emotions are carefully considered.

Our approach

Visual identity

We design everything about the characters appearance, from the overall silhouette to specific features and details. Even brand colour palettes can be added to connect the character to your brand.

Exaggeration

To make characters more dynamic, we exaggerate certain features to amplify the style of character we aim to create as well as being more pronounced during any animations.

Story

Exploring different backgrounds and themes for a character gives the audience more opportunities to connect and engage with them.

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How Character Design can help you
If your brand wants to deliver key message to consumers, then having the right character to do that can give it a touch of personality to make it more compelling. Having a well designed character mascot can also bring bundles of personality to your brand. Now you take advantage of new opportunities to connect with your target audience through different media across platforms, such as animated videos, in a way that stands out from the crowd.
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88% of marketers
agree that interactive content differentiates them from competitors.
65% of the most successful
content marketers have a documented strategy, which often includes a narrative or storytelling component.
23% revenue increase
from well-designed characters with consistent branding across all platforms.

Our user experience projects

Frequently asked questions

Digital Design

Interfaces people actually enjoy using. Design that drives conversions, not just compliments.
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Software Engineering

Clean code. Scalable architecture. Systems that work when you need them most.
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Motion Design

Bring your brand to life. Stand out in a sea of static competitors.
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Optimisation

Slow kills conversions. We make your digital products lightning-fast.
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Luke Murgatroyd, Explora Journeys
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Claire Baker, Bakerbrand
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