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Digital Design

Branding Strategy & Creation

Bring your ideas into the spotlight with a brand that captivates and leaves a lasting impression on your audience

Our approach

It’s a no-brainer that once you have an idea that you need to get out into the world, you’ve got to build a brand to house it. But despite what people think, a brand is not just your visual identity - it’s about evoking a feeling and creating experiences that resonate with your audience. It’s your tone of voice, how your employees conduct themselves, your ethics, and so much more. Here’s how we do it:

  • Research, research and more research! Branding can be such a delicate process, one wrong decision and your message is completely misaligned. So asking the right questions is crucial. We keep ourselves at the forefront of industry knowledge to position you properly within the market but also push the boat out wherever we can to give you an edge above the rest. We’re always thinking ahead to make sure your brand carries you well into the future and is open for growth and future opportunities.
  • Concepts: We keep our branding process very flexible so we can work in whatever direction comes naturally. Perhaps you already have your logo but you have no clue what to do for your tone of voice? Or you have an idea for packaging but don't know how to translate it onto paper. We work in close collaboration with you to make sure every element is considered so that you fall completely in love with your brand.
  • Brand suite: After refining the deliverables, we make sure everything is completely fit for purpose. We consider every possibility, including those in the distant future so that your brand is ready to take on any opportunities that come to greet it. We provide you with a full set of guidelines, as well your brand assets in every file and size needed to be used on any device, application or platform.

How can it help you:

Your brand is the opportunity to tell a story about your business and engage with users directly in a way that they’ll remember. The branding process itself allows you to explore different possibilities and think about your brand in a different light, to give you a greater sense of clarity and confidence in your vision.

It lays a strong foundation for growth by forcing you to consider different perspectives, sometimes even taking you in a different direction that you never even thought about. It gives you something to attach to your product or service to increase credibility and allows your users to engage in a way that truly speaks to them.

About our user experience strategyAbout our user experience strategy
23% increase

in revenue with consistent brand presentation across all platforms.


of snap judgements about products can be based on colour alone.

81% of consumers

state trust is a requirement when buying from a brand.


Bespoke Website Build

Creating iconic spaces for international brands with Lumsden.


More to Discover

We transform your thinking into practical solutions. Don't be surprised to hear us ask about your customers; not just their needs, but what they want, what grates and what motivates them. A better understanding means a far better experience all around.

Frequently asked questions

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Excellent customer service

Excellent customer service, the team is always on hand to assist when any situation arises. Friendly, helpful and always go above and beyond

Rob Woodwark

Marketing Manager - TAWG

One of the best dev and design teams we've worked with

The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response tim...

Seeta Wrightson

Director of Digital Expansion - Gold 79

A fantastic team …

Sam and his team have been looking after my websites since 2017 and they have been an absolutely amazing! Kate has recently designed a new website for our not for profit and did all the branding as well and we could not be happier! A 360 de...

Dani Binnington

Founder - Menapause & Cancer

We've had and continue to have a brilliant experience with all at Motion 12

We work with Motion 12 both on a long term basis and on shorter term projects - most recently an entire website refresh. I have found the whole team to be extremely friendly, knowledgable and reliable when it comes to all of the work we do ...

Nikki Bearman

Marketing Director - Supplant

Training at Work Group have worked with…

Training at Work Group have worked with Motion 12 for the past couple of years however I started working directly with them in October last year. I have found the whole team to be reliable, organised as well as extremely knowledgeable and a...

Katie Gould

IT Manager - TAWG

Travel Chat

I came to Motion 12 as I was looking for a redesign of a card game I’ve made. After a couple of initial meetings, it was clear we were on the same page and Kate quickly came up with an idea that I loved. Fast forward to print and it looks e...

Jack Law

Founder - Travel Chat

Supplant site design

Here at The Supplant Company we partnered with Motion12 to create and deliver our new site. As well as the great work on the site design the real upside is the team at M12 feel like genuine partners looking to put the work in to optimise an...

Joe Spence

Head of Brand - Supplant

These guys are awesome!

I’m compelled to write this review but I urge you to stop reading and pick up the phone! Motion 12 are, without a doubt, the best agency we have worked with. Technically brilliant, Sam and the team deliver quality work on time, every time. ...

Faye Allyn

Managing Director - Smithkin Baker

Organised, friendly , creative , professional.

Motion 12 have previously worked with my brothers business and I was extremely impressed with there logo design and wanted no one else to do it. Motion 12 created me a really cool brand package something very bespoke and tailored to my need...

Tobias Gill

Founder - xJet

Manta Hair Ltd has worked with Motion12…

Manta Hair Ltd has worked with Motion12 since we launched and their support and expertise are exceptional. Furthermore they are really nice people to work with as well as being brilliant at what they do.

Tim Binnington

Founder - Manta Hair

Motion12 and his team are exceptional

Motion12 are exceptional. I came to Motion12 to develop Paws & Presto’s website, brand guidelines and design the brands mascot Digby. The work they have delivered is incredible. Kate (creative lead) has created an amazing cartoon version...

Tom Bennett

Founder - Paws & Presto

Over the moon

The team at Motion12 have provided the most excellent service, no problem was too small or benign for them to help me with at the drop of a hat. Really over the moon with them - I had a big online launch of new artwork so there was a lot ri...

Tori Velvet Rose

Artist - Tori Ratcliffe Art

Outstanding service

The guys at Motion-12 are brilliant. Many developers we’ve used previously have been unable to handle our requirements, as we require changes implementing within 24 hours. Sam and the team are an amazing partner to our businesses and I’d ab...

Gareth C

Account Director - Refinery Group

Always my 'go to' digital agency!

I've had the pleasure of working with Sam and the team at Motion12 on past and current projects, most recently the development of the Supplant website. Their knowledge and advice on current platforms is second to none, deadlines have consis...

Jonny Whiteoak

Creative Director - Supplant

Professionalism at its finest!

Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round.

Richard Higham

Managing Director - Cleveland Scott