Back to software engineering

Software Engineering

eCommerce

Unleash the power of seamless eCommerce solutions for businesses of all sizes

Our approach

We believe eCommerce is more than just an online store, it’s an experience that reflects your brand in the best light possible; cultivating a profound sense of trust. Creating a successful eCommerce store requires a lot of research, user-centric design, and a strategic implementation of various elements to ensure a seamless and engaging shopping experience. We’ve helped our customers like Manta Hair launch in the USA and Europe with some solid infrastructure and great shopper experience. So, how do we do it?

  • Increase Trust: We’ve picked up some useful techniques to help your store increase trust and in effect sales; for example, did you know adding a phrase like “Returns Are Easy” to your checkout process, where a customer clicks to confirm their order, makes that final, gripping decision a bit easier?
  • User-Centric Design: It’s important to create a user-friendly, visually appealing design. This is the core of the experience; customers with different tech abilities need to be able to easily navigate your store and checkout; getting this wrong can drive potential customers away and tarnish the overall perception of your brand.
  • Social Proof & Reviews: Product and store reviews fill potential customers with complete faith in you and your brand. It shows customers you care about their opinions which helps your brand perception. Video reviews are a great way to increase sales, having video reviews on your website and paid marketing has proven to increase conversion by 20%.

How eCommerce can help you

Investing in a great eCommerce solution by a team with a wealth of knowledge is a great way to help increase your chances of success. Having a team help you along the way by recommending an appropriate eCommerce solution, effective marketing strategies, and techniques to capture abandoned baskets is one of the best investments you can to help you get it right from the start.

Marketing an eCommerce site isn’t just setting up an impeccable PPC campaign or an impressive social strategy, we’ve got to put in the work to get people to convert on the site too. Almost 70% of shoppers abandoned their basket; by simply adding an effective abandoned cart email campaign we can recover around 10% of these purchases. Furthermore, we can optimise the checkout process, 18% of people abandoned their carts because of a long checkout process and 24% of people abandoned their carts because they needed to make an account. Let us help you get it right the first time and make sure we capture most of these sales from the get-go.

About our user experience strategyAbout our user experience strategy

69% of online shopping orders

were made via mobile devices (in the UK)

62% Of Consumers

are less likely to buy from a business with a prior negative mobile website experience.

75% of consumers

make at least one online purchase each month.

Manta Hair

Bespoke Website Build

Helping people brush their way to healthier hair with Manta

Manta Hair

More to Discover

We transform your thinking into practical solutions. Don't be surprised to hear us ask about your customers; not just their needs, but what they want, what grates and what motivates them. A better understanding means a far better experience all around.

Frequently asked questions

Fancy an initial no-strings chat?

Book a free insight call

Give us a ring

Excellent customer service

Excellent customer service, the team is always on hand to assist when any situation arises. Friendly, helpful and always go above and beyond

Rob Woodwark

Marketing Manager - TAWG

One of the best dev and design teams we've worked with

The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response tim...

Seeta Wrightson

Director of Digital Expansion - Gold 79

A fantastic team …

Sam and his team have been looking after my websites since 2017 and they have been an absolutely amazing! Kate has recently designed a new website for our not for profit and did all the branding as well and we could not be happier! A 360 de...

Dani Binnington

Founder - Menapause & Cancer

We've had and continue to have a brilliant experience with all at Motion 12

We work with Motion 12 both on a long term basis and on shorter term projects - most recently an entire website refresh. I have found the whole team to be extremely friendly, knowledgable and reliable when it comes to all of the work we do ...

Nikki Bearman

Marketing Director - Supplant

Training at Work Group have worked with…

Training at Work Group have worked with Motion 12 for the past couple of years however I started working directly with them in October last year. I have found the whole team to be reliable, organised as well as extremely knowledgeable and a...

Katie Gould

IT Manager - TAWG

Travel Chat

I came to Motion 12 as I was looking for a redesign of a card game I’ve made. After a couple of initial meetings, it was clear we were on the same page and Kate quickly came up with an idea that I loved. Fast forward to print and it looks e...

Jack Law

Founder - Travel Chat

Supplant site design

Here at The Supplant Company we partnered with Motion12 to create and deliver our new site. As well as the great work on the site design the real upside is the team at M12 feel like genuine partners looking to put the work in to optimise an...

Joe Spence

Head of Brand - Supplant

These guys are awesome!

I’m compelled to write this review but I urge you to stop reading and pick up the phone! Motion 12 are, without a doubt, the best agency we have worked with. Technically brilliant, Sam and the team deliver quality work on time, every time. ...

Faye Allyn

Managing Director - Smithkin Baker

Organised, friendly , creative , professional.

Motion 12 have previously worked with my brothers business and I was extremely impressed with there logo design and wanted no one else to do it. Motion 12 created me a really cool brand package something very bespoke and tailored to my need...

Tobias Gill

Founder - xJet

Manta Hair Ltd has worked with Motion12…

Manta Hair Ltd has worked with Motion12 since we launched and their support and expertise are exceptional. Furthermore they are really nice people to work with as well as being brilliant at what they do.

Tim Binnington

Founder - Manta Hair

Motion12 and his team are exceptional

Motion12 are exceptional. I came to Motion12 to develop Paws & Presto’s website, brand guidelines and design the brands mascot Digby. The work they have delivered is incredible. Kate (creative lead) has created an amazing cartoon version...

Tom Bennett

Founder - Paws & Presto

Over the moon

The team at Motion12 have provided the most excellent service, no problem was too small or benign for them to help me with at the drop of a hat. Really over the moon with them - I had a big online launch of new artwork so there was a lot ri...

Tori Velvet Rose

Artist - Tori Ratcliffe Art

Outstanding service

The guys at Motion-12 are brilliant. Many developers we’ve used previously have been unable to handle our requirements, as we require changes implementing within 24 hours. Sam and the team are an amazing partner to our businesses and I’d ab...

Gareth C

Account Director - Refinery Group

Always my 'go to' digital agency!

I've had the pleasure of working with Sam and the team at Motion12 on past and current projects, most recently the development of the Supplant website. Their knowledge and advice on current platforms is second to none, deadlines have consis...

Jonny Whiteoak

Creative Director - Supplant

Professionalism at its finest!

Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round.

Richard Higham

Managing Director - Cleveland Scott