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Digital Design

User Interface Design (UI)

We’ll help you build an intuitive, accessible user interface that elevates your user experience

Our approach

A lot of people confuse the difference between UX (user experience) and UI design because the two are closely interlinked. We break down the two service areas so we can explore each one in more depth, creating a stronger harmony between them. UX deals with the user journey as a whole, whereas UI focuses more on the specific points of communication between humans and devices. Here’s how we tackle it:

  • Review your brand: We make sure your brand identity is ‘fit for purpose’ in a digital world. We firstly check off all the right files, sizes, and formats so that everything is set up for success when we immerse your brand into a digital platform. If anything is missing, we fill in the gaps for you!
  • Accessibility design: We don’t just take a look at your user's needs regarding your product, we prioritise their accessibility needs too. Whether that is making sure your colour palette has enough contrast, or your images have the correct alt-descriptions, accessible design is a must.
  • Prototyping: Once you’re happy with the design system we have created. We transform it into a high-fidelity working prototype. This allows us to interact and test the interface in the same way your customers would, to create a more refined and intuitive experience.

How user interface design can help you

Taking serious consideration to refine and build out your user interface will establish a great deal of trust and satisfaction between your brand and the user. Prioritising accessible design to accommodate various user needs will also open up your market reach and present a much higher chance of repeat conversions, plus, it’s just the right thing to do!

Establishing your design system beforehand via prototypes allows you to look at things in a different light to possibly prevent any future issues with a collaborative approach between you and our team. You can interact directly with the prototype and take a more hands-on approach to feedback, by dropping comments over the exact element you need to.

About our user experience strategyAbout our user experience strategy
42% of users

will leave a website because of poor functionality.

88% of users

of users are less likely to return after a bad user experience.

Mobile users

are 5 times more likely to abandon a task if a site isn’t mobile-optimised.

More to Discover

We transform your thinking into practical solutions. Don't be surprised to hear us ask about your customers; not just their needs, but what they want, what grates and what motivates them. A better understanding means a far better experience all around.

Frequently asked questions

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Excellent customer service

Excellent customer service, the team is always on hand to assist when any situation arises. Friendly, helpful and always go above and beyond

Rob Woodwark

Marketing Manager - TAWG

One of the best dev and design teams we've worked with

The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response tim...

Seeta Wrightson

Director of Digital Expansion - Gold 79

A fantastic team …

Sam and his team have been looking after my websites since 2017 and they have been an absolutely amazing! Kate has recently designed a new website for our not for profit and did all the branding as well and we could not be happier! A 360 de...

Dani Binnington

Founder - Menapause & Cancer

We've had and continue to have a brilliant experience with all at Motion 12

We work with Motion 12 both on a long term basis and on shorter term projects - most recently an entire website refresh. I have found the whole team to be extremely friendly, knowledgable and reliable when it comes to all of the work we do ...

Nikki Bearman

Marketing Director - Supplant

Training at Work Group have worked with…

Training at Work Group have worked with Motion 12 for the past couple of years however I started working directly with them in October last year. I have found the whole team to be reliable, organised as well as extremely knowledgeable and a...

Katie Gould

IT Manager - TAWG

Travel Chat

I came to Motion 12 as I was looking for a redesign of a card game I’ve made. After a couple of initial meetings, it was clear we were on the same page and Kate quickly came up with an idea that I loved. Fast forward to print and it looks e...

Jack Law

Founder - Travel Chat

Supplant site design

Here at The Supplant Company we partnered with Motion12 to create and deliver our new site. As well as the great work on the site design the real upside is the team at M12 feel like genuine partners looking to put the work in to optimise an...

Joe Spence

Head of Brand - Supplant

These guys are awesome!

I’m compelled to write this review but I urge you to stop reading and pick up the phone! Motion 12 are, without a doubt, the best agency we have worked with. Technically brilliant, Sam and the team deliver quality work on time, every time. ...

Faye Allyn

Managing Director - Smithkin Baker

Organised, friendly , creative , professional.

Motion 12 have previously worked with my brothers business and I was extremely impressed with there logo design and wanted no one else to do it. Motion 12 created me a really cool brand package something very bespoke and tailored to my need...

Tobias Gill

Founder - xJet

Manta Hair Ltd has worked with Motion12…

Manta Hair Ltd has worked with Motion12 since we launched and their support and expertise are exceptional. Furthermore they are really nice people to work with as well as being brilliant at what they do.

Tim Binnington

Founder - Manta Hair

Motion12 and his team are exceptional

Motion12 are exceptional. I came to Motion12 to develop Paws & Presto’s website, brand guidelines and design the brands mascot Digby. The work they have delivered is incredible. Kate (creative lead) has created an amazing cartoon version...

Tom Bennett

Founder - Paws & Presto

Over the moon

The team at Motion12 have provided the most excellent service, no problem was too small or benign for them to help me with at the drop of a hat. Really over the moon with them - I had a big online launch of new artwork so there was a lot ri...

Tori Velvet Rose

Artist - Tori Ratcliffe Art

Outstanding service

The guys at Motion-12 are brilliant. Many developers we’ve used previously have been unable to handle our requirements, as we require changes implementing within 24 hours. Sam and the team are an amazing partner to our businesses and I’d ab...

Gareth C

Account Director - Refinery Group

Always my 'go to' digital agency!

I've had the pleasure of working with Sam and the team at Motion12 on past and current projects, most recently the development of the Supplant website. Their knowledge and advice on current platforms is second to none, deadlines have consis...

Jonny Whiteoak

Creative Director - Supplant

Professionalism at its finest!

Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round.

Richard Higham

Managing Director - Cleveland Scott