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Performance Optimisation

User Behaviour Analysis and Visualisation

Visualise your users’ journey with precision through our heatmap and recording services.

Our approach

Sifting through pages worth of user data can be overwhelming, and with so much to digest, it can be hard to decide what your next steps should be, where do you even start? Our user experience team help you break down the data into concise reports and dashboards to give you a solid action plan for improving your user experience. Here’s how we do it:

  • Software implementation: Firstly, we get you set up with Google Analytics (GA) and HotJar and leave it running for 30 days to get an initial idea of how your users navigate and interact with your site.
  • Collect data: When it comes to GA, we’re looking for things like levels of traffic, user demographics, bounce rates and device usage (to name a few!). HotJar gives us comprehensive ‘heat maps’ that show how far users are scrolling, where they’re clicking, and what their typical journey looks like.
  • Analyse & strategise: In combination with our knowledge of UX principles (accessibility, consistency and hierarchy) and the data we collect, we create you either a bespoke report, dashboard, or a combination of the two! We then recommend and implement a strategy to improve your metrics and keep a close eye on how everything performs for as long as you need.

How User Behaviour Analysis and Visualisation can help you

The benefits of User behaviour analysis are closely linked with our User Experience service, in that “Investing your time and effort into providing a positive user experience shows your users that you actually care about solving their problems and have their best interests at heart, rather than making a quick sale.” Visual user behaviour analysis is simply an extension of that.

It also helps a great deal to have a consistent report/dashboard that you can compare with previous ones. It allows you to understand any changes or trends in your user behaviour without having to comb through an overwhelming amount of information first, we do the heavy lifting for you. We don’t just leave you in the dark with it either! Having a clear strategy founded on data and our years of experience sets you up for success and gives you opportunity to continually improve your business.

About our user experience strategyAbout our user experience strategy

83% of consumers

cite convenience as a priority for digital services.

Multi-page forms

have higher average completion rates than single-page forms, with 13.85% compared to 4.53% respectively.

59% of shoppers

think being able to shop on mobile is important when deciding where to buy.


Bespoke Website Build

Creating iconic spaces for international brands with Lumsden.


More to Discover

We transform your thinking into practical solutions. Don't be surprised to hear us ask about your customers; not just their needs, but what they want, what grates and what motivates them. A better understanding means a far better experience all around.

Frequently asked questions

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Excellent customer service

Excellent customer service, the team is always on hand to assist when any situation arises. Friendly, helpful and always go above and beyond

Rob Woodwark

Marketing Manager - TAWG

One of the best dev and design teams we've worked with

The Motion12 team are far and away one of the best Dev and design teams I've worked with. From start to finish of our website project, the team offered professional and creative advice and really helped bring our ideas to life. Response tim...

Seeta Wrightson

Director of Digital Expansion - Gold 79

A fantastic team …

Sam and his team have been looking after my websites since 2017 and they have been an absolutely amazing! Kate has recently designed a new website for our not for profit and did all the branding as well and we could not be happier! A 360 de...

Dani Binnington

Founder - Menapause & Cancer

We've had and continue to have a brilliant experience with all at Motion 12

We work with Motion 12 both on a long term basis and on shorter term projects - most recently an entire website refresh. I have found the whole team to be extremely friendly, knowledgable and reliable when it comes to all of the work we do ...

Nikki Bearman

Marketing Director - Supplant

Training at Work Group have worked with…

Training at Work Group have worked with Motion 12 for the past couple of years however I started working directly with them in October last year. I have found the whole team to be reliable, organised as well as extremely knowledgeable and a...

Katie Gould

IT Manager - TAWG

Travel Chat

I came to Motion 12 as I was looking for a redesign of a card game I’ve made. After a couple of initial meetings, it was clear we were on the same page and Kate quickly came up with an idea that I loved. Fast forward to print and it looks e...

Jack Law

Founder - Travel Chat

Supplant site design

Here at The Supplant Company we partnered with Motion12 to create and deliver our new site. As well as the great work on the site design the real upside is the team at M12 feel like genuine partners looking to put the work in to optimise an...

Joe Spence

Head of Brand - Supplant

These guys are awesome!

I’m compelled to write this review but I urge you to stop reading and pick up the phone! Motion 12 are, without a doubt, the best agency we have worked with. Technically brilliant, Sam and the team deliver quality work on time, every time. ...

Faye Allyn

Managing Director - Smithkin Baker

Organised, friendly , creative , professional.

Motion 12 have previously worked with my brothers business and I was extremely impressed with there logo design and wanted no one else to do it. Motion 12 created me a really cool brand package something very bespoke and tailored to my need...

Tobias Gill

Founder - xJet

Manta Hair Ltd has worked with Motion12…

Manta Hair Ltd has worked with Motion12 since we launched and their support and expertise are exceptional. Furthermore they are really nice people to work with as well as being brilliant at what they do.

Tim Binnington

Founder - Manta Hair

Motion12 and his team are exceptional

Motion12 are exceptional. I came to Motion12 to develop Paws & Presto’s website, brand guidelines and design the brands mascot Digby. The work they have delivered is incredible. Kate (creative lead) has created an amazing cartoon version...

Tom Bennett

Founder - Paws & Presto

Over the moon

The team at Motion12 have provided the most excellent service, no problem was too small or benign for them to help me with at the drop of a hat. Really over the moon with them - I had a big online launch of new artwork so there was a lot ri...

Tori Velvet Rose

Artist - Tori Ratcliffe Art

Outstanding service

The guys at Motion-12 are brilliant. Many developers we’ve used previously have been unable to handle our requirements, as we require changes implementing within 24 hours. Sam and the team are an amazing partner to our businesses and I’d ab...

Gareth C

Account Director - Refinery Group

Always my 'go to' digital agency!

I've had the pleasure of working with Sam and the team at Motion12 on past and current projects, most recently the development of the Supplant website. Their knowledge and advice on current platforms is second to none, deadlines have consis...

Jonny Whiteoak

Creative Director - Supplant

Professionalism at its finest!

Delighted to be working with Motion 12 for all our web development requirements. Technical excellence married with first class service - a brilliant working relationship all round.

Richard Higham

Managing Director - Cleveland Scott